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History

The name Anthony Gunter says it all. One of Australia’s most successful motocross riders poured all his off-track energy into building one of Australia’s best dirtbike businesses.

Anthony Gunter had an incredible motocross career. Netting three Mr Motocross championships, three Australian Motocross titles and numerous state titles, Anthony was a force to be reckoned with out on the track.

At the end of his racing life, Anthony wanted to channel his passion for bikes into something good. So he started a business repairing motorcycles, mainly concentrating on dirt bikes.

After a couple of years, he started selling and servicing Kawasaki Jet Skis, which were replaced in 1996 by Sea-Doo personal water craft (PWCs).

Then, in 2003, Anthony decided to start selling what he knew best – and so the Dirtbike Factory was born. His goal was to create a place where dirt bike riders could get specialist advice and friendly service, as well as the best bikes on the market.
Since then, the business has grown solidly. In 2004, the Dirtbike Factory became a WP Suspension centre; in 2005 we started selling Husaberg bikes; and in 2008 KTM bikes were added to the range.

Over the years, Anthony has also shared his invaluable racing experience with other up-and-comers. He was influential in helping racing superstars Jay and Ryan Marmont build their careers – taking them through from Pee Wees and mini’s, to their eventual induction into the KTM Race Team. Anthony built many of the engines and suspensions on the bikes they rode on to win state and national titles.

And he’s kept it in the family. Daughter Kate now manages the business, bringing the same level of passion and commitment to motorbikes that her father has always shown. Clearly, bikes are in the blood.